The Singleton

I was approched by Haygarth to come up with a series of premium pop-up bars and brand spaces for The Singleton Whisky, to be featured in their global toolkit, together with a number of more traditional touchpoints. The overarching idea being to invite people to savour the single moment.

Working tightly with the Creative Director, I challenged the brief and suggested going for a realistic look&feel, starting from the brand colour palette but focusing on PBR materials, lighting, carefully selected camera angles and real furniture and features -think Tom Dixon copper lighting, sunken living spaces, teal velvet, flutted finishes, all combined with natural wood and a touch of foliage for added warmth.

We started from collaborative moodboards and material
explorations and developed a bronze, silver
and gold execution, using the bar as the
starting point, from which the experience
could be dialed up, depending on the location.

The client was so happy with the outcome that
the visuals became the heart of their 2023
brand book.


conceptual design –––– cgi