Nicolas
Piergallini
graphic designer ︎ design director
︎︎︎︎︎︎︎︎︎︎︎︎
Nubi approached me with a dream brief and a blank canvas. Grey Goose wanted to collaborate with a few iconic local bars and pubs across London, Manchester and Edinburgh off the back of the COVID pandemic. Their idea was to create a personalised cocktail for each venue and serve it on cans so people could take it anywhere they pleased.
Our idea was to make these cans as beautiful and collectable as possible, with the aim to raise brand awareness and hopefully get people to not only enjoy a tasty cocktail but also to want to keep the cans a souvenirs. I came up with a few proposals, but our absolute favourite was to develop a personalised illustration that reflected the different landmarks that surrounded each venue and the unique cocktails themselves with their ingredients, all within a recognisable, minimal lineart style.
The venues were so impressed by the designs that they got involved picking colours and were soon asking for personalised menus and collateral.
design –––– illustration –––– cgi