DeLonghi SiS

I was approched by VCCP to bring to life a premium Shop-in-Shop space for DeLonghi with the aim to build emotional connection with their customers at John Lewis, while facilitating browsing and interaction.

The space would showcase quality of coffee output, quality of machines and the possibility of getting your
favourite coffee shop coffee at home, while featuring a small area for demos and interactions. 

Working closely with ECD Steve Rogers, we came up with a timeless execution, built on the foundations of the brand’s equity and DNA, but also staying consistent with their “Perfetto” TTL campaign.

With the focus on the use of texture, identifiable shapes and subtle lighting, we carefully selected material finishes and colours to bring our sketches to life in full 3D.

Fluted finishes, natural marble swirls resembling coffee, copper accents and warm, downlit woods all interact to create a unique space for customers to feel inspired and experience the DeLonghi brand both physically and emotionally. 

The client was so pleased with the outcome that
the concept was amplified and translated to Ireland’s Arnotts store on a larger scale.


conceptual design –––– cgi