BOSS

Haygarth approached me to develop a brand space as part of a pitch
for Boss at the Stylist Live 2024.

Working closely with the art director and making the best use of a
very tight timeframe, I built the stand in 3D to make the best use of
the available footprint.

The agency won the pitch and the space came to life in November.
Guests were invited to indentify their scent, flip a card
from the panel for a chance to win prizes, shop, enjoy a
complimentary gift wrap and, of course, pose like a boss
in the neon-lit photo booth.

design –––– cgi