Adidas Ultraboost 5.0

              I worked on a few established concepts to help Haygarth win the Adidas Ultraboost 5.0 store pitch. From the padded, foamy walls to the 3D deconstructed trainer at the very centre of the store, everything conveyed comfort and technical innovation. 

Our starting point were a few supplied work-in-progress key visuals, so we took the orange ombre and textile materials to create a few iterations of what the main store should look like.

The art director came up with the idea to feature 3 plinths with weight-sensitive floor areas, so the users would get trainer recommendations after interacting with them.
One day is like all.