The Singleton

I was approched by Haygarth to come up with a series of premium pop-up bars and brand spaces for The Singleton Whisky, to be featured in their global toolkit, together with a number of more traditional touchpoints. The overarching idea being to invite people to savour the single moment.

Working tightly with the Creative Director, I challenged the brief and suggested going for a realistic look&feel, starting from the brand colour palette but focusing on PBR materials, lighting, carefully selected camera angles and real furniture and features -think Tom Dixon copper lighting, sunken living spaces, teal velvet, flutted finishes, all combined with natural wood and a touch of foliage for added warmth.

We started from collaborative moodboards and material
explorations and developed a bronze, silver
and gold execution, using the bar as the
starting point, from which the experience
could be dialed up, depending on the location.

The client was so happy with the outcome that
the visuals became the heart of their 2023
brand book.


conceptual design –––– cgi

                                                                                 

BOSS

Haygarth approached me to develop a brand space as part of a pitch
for Boss at the Stylist Live 2024.

Working closely with the art director and making the best use of a
very tight timeframe, I built the stand in 3D to make the best use of
the available footprint.

The agency won the pitch and the space came to life in November.
Guests were invited to indentify their scent, flip a card
from the panel for a chance to win prizes, shop, enjoy a
complimentary gift wrap and, of course, pose like a boss
in the neon-lit photo booth.

design –––– cgi

                                                                                 

Nubi approached me with a dream brief and a blank canvas. Grey Goose wanted to collaborate with a few iconic local bars and pubs across London, Manchester and Edinburgh off the back of the COVID pandemic. Their idea was to create a personalised cocktail for each venue and serve it on cans so people could take it anywhere they pleased.

Our idea was to make these cans as beautiful and collectable as possible, with the aim to raise brand awareness and hopefully get people to not only enjoy a tasty cocktail but also to want to keep the cans a souvenirs. I came up with a few proposals, but our absolute favourite was to develop a personalised illustration that reflected the different landmarks that surrounded each venue and the unique cocktails themselves with their ingredients, all within a recognisable, minimal lineart style.

The venues were so impressed by the designs that they got involved picking colours and were soon asking for personalised menus and collateral.